Since Russia’s full-scale invasion of Ukraine in February 2022, Ukraine’s information management strategies have played a crucial role in garnering international support. This project aims to systematically analyze Ukraine’s external communication strategies, focusing on the agents involved, the forms of communication, and how they have evolved over time. Prior research has highlighted Ukraine’s fragmented yet coordinated messaging, shaped by civil society, government institutions, and corporate actors, particularly since the Euromaidan Revolution (2013–2014). However, there has been little systematic study of the relationships between these actors and the transformations in communication since 2022.
This research will map key agents—including political administration, NGOs, PR agencies, journalists, fact-checking organizations— examining their relationships and strategic shifts. Additionally, it will analyze the circulation of messages across mass, niche, and personal media, identifying how content and genres have changed over time. The study will employ a mixed-methods approach, including interviews, observations, policy analysis, and textual analysis. By investigating how Ukraine’s information strategies have adapted during the war, this project will contribute to understanding the dynamics of wartime communication.